Apparel Group, a global fashion and retail conglomerate, continues its expansion across India with the unveiling of two new Victoria’s Secret stores in Gurugram and Mumbai. Situated in prime locations at Ambience Mall, Gurugram, and Phoenix Marketcity, Kurla, Mumbai, these additions underscore the company’s commitment to meeting the rising demand for international brands in the Indian market.
“As we continue to grow and strengthen our presence, we look forward to creating immersive shopping experiences that showcase the iconic allure of Victoria’s Secret. This expansion is a testament to our dedication to curating diverse, trendsetting collections that resonate with the dynamic tastes of our patrons across the country,” Tushar Ved, President of Apparel Group India said.
According to the company’s release, the newly launched stores are designed to offer consumers a luxurious and immersive shopping experience by embracing the innovative ‘store of the future’ concept.
In Gurugram, shoppers can explore a wide range of Victoria’s Secret’s iconic range of bras, panties, and sleepwear, including the latest Body By Victoria Collection. Both locations also feature the full range of Victoria’s Secret beauty products and accessories, including the recently introduced Bare Rose collection.
“As we continue to grow across key cities like Gurugram and Mumbai, we eagerly look ahead to the exciting journey that lies before us. Through our strategically located stores at Ambience Mall and Phoenix Marketcity, we are confident in establishing a meaningful connection with our target audience, capitalizing on the allure of these top-tier shopping destinations in the city,” Abhishek Bajpai, CEO of Apparel Group India said.
Dubai-based Apparel Group is a global retail giant with over 2025 stores and more than 80 brands under its umbrella worldwide. Employing a multicultural staff of over 20,000, the company has established a robust presence in the GCC and expanded into thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. With clear strategies for entering emerging markets like Hungary and the Philippines, Apparel Group offers an omni-channel experience, featuring leading fashion, footwear, and lifestyle brands from the USA, Canada, Europe, Australia, and Asia. Some of its prominent brands include Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Bath & Body Works, Tim Hortons, and Inglot.
