Middle East-based value fashion brand Max Fashion inaugurated its 500th store in Pune. Since it entered India in 2006, the brand – part of the Landmark Group – has been synonymous with accessible fashion, resonating with millions of customers across diverse markets with its collections.
Located in Kondhwa, Pune, the new store spans 10,699 sq. ft. across two floors – ground and plaza. With its extensive range of fashionable apparel, footwear, accessories, and more, the store aims to captivate fashion enthusiasts in Pune, a key market for Max targeting the youth demographic.
With the unveiling of its latest store in Pune, Max Fashion underscores its commitment to revolutionizing the shopping experience. The brand plans to revamp its stores nationwide, aiming to create a world-class retail environment that captivates over 40 million families. This strategic move aligns with Max Fashion’s goal of fortifying its position in the fashion industry and strengthening connections with its consumers.
“This milestone not only underscores our dedication to delivering fashionable yet affordable apparel but also pays homage to our cherished patrons and dedicated team members, the pillars of our remarkable journey. As we chart our course forward, we aspire to unveil 50+ additional stores this year, further entrenching our presence in the Indian fashion landscape,” says Sumit Chandna, President & Deputy CEO of Max Fashion.
The opening ceremony in Pune was attended by celebrities Jannat Zubair & Siddharth Nigam.
As Max Fashion continues to witness a surge in patronage, the brand remains committed to responsible fashion practices. Championing initiatives aimed at mitigating environmental impact and fostering community development, Max Fashion paves the way for a more sustainable and inclusive future.
Max Fashion is one of the largest value fashion brands across the Middle East and India. With its first store opening in the Middle East in 2004, the brand has expanded rapidly and is now present in 19 countries. In India, Max Fashion boasts 500 stores across 200+ cities, making it the largest family fashion brand in the region. With a vision to democratize fashion, Max Fashion offers global trends at affordable prices, catering to a diverse customer base across all age groups.
