Viktor&Rolf Fragrances – an avant-garde luxury fashion house founded in 1993 by Dutch fashion artists Viktor Horsting and Rolf Snoeren – has brought India’s first-ever Ice Cream Truck Pop-Up to Jio World Drive Mall Mumbai. The pop-up experience will be live from 26th January to 15th February 2024. The brand is recognized and respected for its provocative Haute Couture and conceptual glamour.
The unique olfactory experience offers an unprecedented sensory delight for perfume enthusiasts, redefining the diverse fragrance market in India.
The spotlight of this olfactive experience will be on Viktor&Rolf’s iconic fragrance, Flowerbomb. The aromatic symphony of the signature fragrance will take center stage, captivating the senses of customers and leaving an addictive whirlwind in its trail.
Flowerbomb has long stood for a woman empowered by her femininity, exalting the magic of female metamorphosis, transformation and optimism. As femininity and feminism evolve in powerful symbiosis, so too has the Flowerbomb woman, exploring the dynamism of her multi-faceted nature and the strength of her sensuality.
As part of this pop-up experience, customers will receive complimentary perfume samples and enjoy an exclusive Rose Gelato with a fragrance purchase, adding a decadent touch to their sensory journey.
