Indian fashion brand Odette has introduced its exclusive Lucknowi Chikankari collection. This collection pays homage to the traditional craft of hand-done needle embroidery in Lucknow and marries modern aesthetics with classic workmanship, the brand announced in a release on Wednesday.
The Lucknowi Chikankari line showcases the craftsmanship of skilled needleworkers employing ancient embroidery techniques like Murri, Tepchi, Jaali work, and Shadow. The collection breathes life into iconic motifs such as ‘Ghas-patti,’ paisley, bootis, peacocks, and floral designs through these traditional styles, all of which are deeply rooted in Chikankari’s rich cultural heritage.
The brand utilizes a variety of exquisite textiles including georgettes, cotton, voile, mulmul, organza, and shimmer polyesters. Attention to detail is paramount, with a strong emphasis on fabric and work quality. The intricate stitches and elaborate beadwork of Chikankari adorn the delicate fabrics, creating an exquisite fusion of texture and artistry, the release added.
Odette is offering a PRÊT collection, which features Chikan Kurtas designed with easy-fits and customizable dress materials. These garments ensure a perfect balance between style and ease, allowing individuals to add their unique touch.
Adding a festive sparkle to the collection, Odette’s Festive line incorporates sequins, Mukaish work, rhinestones, and beads. These embellishments draw inspiration from the significance of light during festivals, lending a soft sheen and a touch of holiday magic to the garments.
“These pieces can be worn on any occasion and seamlessly adapt to different looks with a simple change of jewelry, bags, and other accessories,” Mamta Roy, Founder of Odette says.
Odette strives to meet the diverse needs of its clientele by offering an inclusive selection of sizes, pricing options, fabrics, and craftsmanship choices.
The Odette Lucknowi Chikankari collection is currently available for purchase, offering a unique blend of style and tradition to elevate the holiday season.
Odette offers a diverse range of clothing and accessories that seamlessly merge tradition with contemporary style.
