Women’s workwear brand SALT Attire, known for its blend of contemporary and timeless fashion, has launched two new retail stores in Delhi and Noida respectively. The Delhi store is located in DLF Saket mall and spans 700 sq. ft. The Noida store is in DLF Mall of India, Noida and is spread across 600 sq. ft. space.
The brand now has 6 outlets across India — three in Mumbai (Infiniti Malad, Phoenix Palladium in Lower Parel, and Nexus Seawoods in Navi Mumbai) and three in the Delhi-NCR region (DLF Avenue in Saket, Mall of India in Noida, and Mega Mall in Gurgaon).
The stores have thoughtfully curated sections that highlight the brand’s identity, maintaining a unique black-and-white theme. They have also incorporated digital screens to enhance the shopping experience, allowing customers to explore the collection range and receive styling tips through engaging videos, providing an immersive shopping experience.
Commenting on the launch, Dipti Tolani, Founder, SALT Attire said, “Salt Attire is committed to understanding the Indian woman’s body type and designing garments to make it a flawless 9am-9pm ensemble. Currently, we are present in Mumbai and Delhi, and we’re determined to make our collection accessible to a wider audience across India. Maintaining our unwavering vision, we aim to extend our presence to different regions of the country, allowing us to meet the ever-changing fashion requirements of women throughout India.”
The brand professes to understand the Indian body type and make clothes to attain that perfect fit. Known to provide customizations and personalisation, the brand offers tailored fits that help customers tailor the items to their body measurements.
At these new outlets, the brand’s commitment to delivering quality, style, and an enjoyable shopping experience shines through every facet of their offerings. In the next one year, they will also be expanding their presence in major cities in the western and southern regions of India.
