Virat Kohli’s brand Wrogn has teamed up with Disney to unveil its latest collection, Made to Play, featuring stylish apparel for men. The collection is a fusion of nostalgia and contemporary style, encompassing elements of pop culture.
The Made to Play collection was launched during Flipkart’s Big Billion Days Sale in October 2023, emphasizing Wrogn’s commitment to making fashion accessible and affordable to a diverse consumer base.
Talking about the new collection, Nishant Poddar, Chief Marketing Officer, Wrogn said, “We are excited about this collaboration as it not only reflects Wrogn’s quirky essence but also brings out the nostalgia through iconic Disney characters. The collection ensures accessibility for our customers and encourages them to embrace affordable, comfortable, and playful style choices. The launch of this remarkable collection has been nothing short of phenomenal.”
The collection pays homage to iconic Disney characters Mickey Mouse, Donald Duck and Goofy in the form of trendy T-shirts, hoodies, and jumpers. Drawing inspiration from exclusive archival artworks by Disney animators, the collection infuses classic elements from the timeless toons, incorporating sleek typography, minimal colour palettes, and simple line art.
The outfits integrate Wrogn’s signature style, presenting a chic and fashionable look that exudes the timeless charm of Mickey Mouse, who has evolved into a lifestyle fashion icon among the youth. The collection will be available both online on Flipkart and in Wrogn’s extensive offline retail network.
Wrogn, which has 350 points of sale in 145 cities, plans to expand its retail footprint to over 1000 within 2-3 years, enhancing accessibility and market position.
