Blanko, the perfume brand of Indian Popstar King, in collaboration with Raj Shamani’s House of X, has introduced a line of fragrances equipped with time-lock technology. The new collection, named ‘Win Every Room That You Walk In,’ is designed to maintain its fragrance consistency under varying weather conditions and suit the chemistry of Indian skin, the company announced in a release on Wednesday.
The ‘Win Every Room Collection’ comprises of six perfumes, tailored to cater to different aspects of a man’s life. This innovative campaign encourages consumers to seize every moment and confidently own any space they enter. The collection takes inspiration from the diverse roles played by contemporary men in their daily lives, the release added.
The key feature of this collection is the time-lock technology, which delays the evaporation of the fragrances to ensure they remain captivating throughout the day, regardless of the weather. Each fragrance is formulated to suit specific occasions:
- Indian Oud perfume: Suitable for festive and special events.
- Legend perfume: Ideal for date nights.
- Billionaire perfume: Designed for clubs and concerts.
- Empire perfume: Suited for everyday work.
- Sports perfume: Perfect for the gym and sports activities.
- Old Money perfume: Great for brunch, travel, and relaxing vacations.
Commenting on this collection and campaign, King, the Indian pop star and founder of Blanko stated, “The ‘Win Every Room Collection’ is built on the premise that one should win every room they walk into. Taking inspiration from the evolving consumer needs, the collection has been designed with India’s first-ever Time-lock Technology, allowing Blanko to be your round-the-clock partner, anytime, anywhere.”
Blanko’s ‘Win Every Room Collection’ offers a range of long-lasting fragrances starting at Rs 799.
