With a commitment to offering the best of global fashion trends, Apparel Group India is set to expand its brand portfolio with the debut of two international brands – Anne Klein and Herschel Supply Co. In a well-thought-out strategic move, the products will be exclusively available on Myntra.
Known to be a gateway for international brands to enter India, Apparel Group is strengthening its position as a key player in the retail industry. Commenting on the same, Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd, said, “The expansion of Apparel Group India’s retail footprint across the nation underscores our commitment to delivering exceptional shopping experiences to the evolving tastes of Gen Z and Millennials. We continue to bridge the gap between global fashion and consumers with the introduction of the latest launches of Anne Klein and Herschel Supply Co.”
Anne Klein known for its American roots, stands for an enduring beacon of style, grace, and empowerment, making it a beloved choice for fashion-conscious individuals seeking timeless elegance in their wardrobe. Whether it’s the iconic Anne Klein handbags or their stylish accessories, the brand consistently offers a curated selection of fashion essentials that resonate with the aspirations and individuality of today’s women.
Herschel Supply Co., the globally recognized brand, is synonymous with a spirit of adventure and exploration. Herschel’s commitment to combining functionality with style has earned it a dedicated following of adventurers, urban explorers, and trendsetters alike. Whether it’s the signature backpack, versatile duffel bags, or innovative travel accessories, each item is thoughtfully designed to enhance the journey of those who carry it. The brand’s global appeal lies in its ability to strike a perfect balance between contemporary aesthetics and timeless utility.
With new brand launches, the group plans to elevate shopping experience of consumers by bringing highly sought-after brands. Tushar Ved, President of Apparel Group India Pvt Ltd, added, “This strategic expansion reflects our commitment to delivering the best of international fashion to India. We believe that Anne Klein and Herschel Supply Co. will resonate strongly with our discerning Indian consumers. This move not only enhances brand diversity but also opens new avenues for Indian shoppers to access their favorite American brands right here in India.”
Apparel Group India is all set to mark a significant milestone in the Indian fashion landscape through their new launches and collaborations.
