BOSS, the fashion house renowned for its tailoring heritage, took centre stage at the Allianz MiCo conference centre in Milan, presenting its Fall/Winter 2023 collection on saturday. Themed “CorpCore,” this fashion extravaganza fused tradition with innovation, offering a fresh perspective on office attire.
A highlight of the event was Sophia, an advanced robot from Hanson Robotics. Sophia, stationed at the entrance, interacted with guests, recognizing faces and emotions, creating a memorable first impression.
BOSS transformed the venue into the BOSS Techtopia, an avant-garde workspace. This fusion of cutting-edge technology and serene green spaces presented a futuristic vision of corporate life.
Within the BOSS Techtopia, six themed zones catered to diverse needs. HarmoniTech offered a tranquil retreat for yoga enthusiasts, while the Brainstorm Room fostered collective creativity. Other spaces provided lush meeting environments and a celebration of BOSS fragrances in the AromaSynth Lab.
The runway boasted an impressive lineup of models, including Gigi Hadid and Ashley Graham. The front row featured stars like Naomi Campbell, Burna Boy, and Lee Minho, with social media influencers adding to the glamour.
The “CorpCore” collection breathed new life into office wear, featuring contemporary twists on classic staples. Modern suiting, deconstructed designs, and a sophisticated color palette set the tone.
Following previous success, BOSS offered a selection of Fall/Winter 2023 styles for immediate online purchase. Sustainability was a focus, with limited-edition outerwear in HeiQ AeoniQ™ fabric.
The show’s livestream reached BOSS stores worldwide, while select locations hosted exclusive screening events. Fans had the chance to shop runway-inspired looks on the spot.
In a pioneering move, BOSS partnered with TikTok, becoming the first fashion brand to join the TikTok Rewards program. Users in select countries earned points for engagement, redeemable for exclusive BOSS rewards.
The BOSS Fall/Winter 2023 collection is now accessible online at boss.com and in BOSS retail outlets across the globe.
BOSS, the core brand of HUGO BOSS, caters to individuals who embrace their unique style with modern designs. In addition to tailoring and performance suiting, BOSS offers casualwear, denim, athleisure, accessories, and fragrances. With a global presence, BOSS operates in over 400 own stores worldwide. HUGO BOSS, a premium segment leader in the global apparel market, serves customers in 132 countries through 7,400 points of sale and online channels. In 2022, the company recorded sales of EUR 3.7 billion.
