September 26, 2023, India: Global apparel retailer UNIQLO today announces Bollywood actress Katrina Kaif as its first brand endorser in India. Kaif will be seen in UNIQLO’s campaign films across digital and offline channels, personifying the brand’s LifeWear philosophy of authenticity, diversity, and timelessness.
The one-year partnership will see the Bollywood actor endorsing UNIQLO as she makes her debut in the brand’s Fall Winter 2023 campaign, which captures the essence of warmth and comfort that UNIQLO products provide. UNIQLO brand endorsers exemplify the brand’s values and act as style ambassadors across a range of media.
Tomohiko Sei, Chief Executive Officer, UNIQLO India said, “We are extremely pleased to have Katrina Kaif join us as UNIQLO’s first brand endorser in India. Katrina embodies a truly authentic personality. Her effortless and refined style resonates with UNIQLO’s philosophy of simple made better, focusing on evolving everyday clothing to improve people’s lives.”
Commenting on the announcement, Katrina said, “I am very excited about my partnership with UNIQLO. Personally, I have always been fascinated with Japanese culture and their design aesthetics. UNIQLO has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile, and perfect to build one’s everyday wardrobe with.”
In the 15-second campaign film, Katrina is seen enjoying the comfort and warmth of an iconic UNIQLO fleece jacket, which fits seamlessly into her everyday style. This campaign will go live across all media channels – print, digital, and outdoor advertising – as well as being used as in-store promotional material.
Link to the Campaign Video: https://youtu.be/cCneuoy_MOw
Nidhi Rastogi, Marketing Director, UNIQLO India, commented on the announcement saying, “As a person of great humility, and someone who has fans from all walks of life, Katrina embodies LifeWear, making her a natural partner for UNIQLO. We wanted the campaign to showcase the true comfort and warmth that one experiences with the UNIQLO fleece jacket. Katrina will feature in our seasonal campaigns that will focus on our LifeWear collections”.
Today UNIQLO has more than 2,400 stores across the world. Since opening its first store in Hiroshima in 1984, UNIQLO has created apparel that comes from the Japanese values of simplicity, quality, and longevity, featuring universal designs, supreme fit and comfort with the aim to improve the daily lives of its customers.
About Katrina Kaif
Born in 1983, Katrina Kaif stands as one of India’s most successful and renowned Bollywood stars. Beyond her acting career, Katrina is an entrepreneur and the Founder of Kay Beauty, an inclusive makeup brand. Katrina Kaif’s influence extends far beyond her cinematic achievements, making her a multifaceted personality.
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality, and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 stores across the world, including Japan, Asia, Europe and North America.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com
