Womenswear brand Cover Story opened its latest store at Phoenix Market City in Kurla, East Mumbai, the company announced in a release on Thursday. Spread across an area of 969 sq. ft., the store caters to modern and style-conscious women.
“We are delighted to launch our third store in Mumbai. Cover Story’s aim is to keep up with the always changing fashion trends, enabling its customers to build a wardrobe for every mood and occasion, and with our new store, we aim to target discerning consumers in Mumbai, who love to stay up-to date with the latest fashion trends without compromising on the quality,” said a Cover Story spokesperson.
The brand offers a range of dresses, tops, tees, denim and bottoms along with a curated range of accessories offering casual, premium, party and workwear for women.
Launched in 2016, Cover Story is a part of Cover Story Clothing Ltd., which is a Reliance Retail Ventures Ltd. company. The brand features on-trend fashion that interprets global runway couture for Indian women. With a design studio in London, Cover Story stays up-to-date with ever-evolving fashion trends, designing silhouettes that suit the Indian woman’s style, the release added. The brand currently operates 17 stores across the country.
Phoenix Marketcity houses over 600 premium and high street brands, including international brands like Forever 21, Zara, H&M, Vero Moda, Sephora, MAC, Mango, Superdry, Fossil, Swarovski, etc.
It also offers a variety of entertainment options such as Happy Planet, PVR Gold Class and 4Dx, Amoeba Bowling Alley, Snow World, and more. The mall houses over 100 eateries and a full-fledged entertainment hub – Dublin Square, where festivals, flea markets, concerts, and various other activities and cultural events are regularly hosted, according to the mall’s website.
