Department store chain Shoppers Stop launched a new collection; Fratini in collaboration with its brand ambassador actress Sanya Malhotra, the company announced in a release on Thursday.
The collection has been launched under Shoppers Stop’s latest campaign ‘Live Epic,’ which encapsulates the spirit of the Fratini girl, who exudes confidence and effortlessly expresses her unique style, according to the release. The campaign introduces a collection of trendy smart casual wear.
“The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic,” Shwetal Basu, customer care associate and chief of marketing and communication at Shoppers Stop said.
The new Fratini collection offers a range of dresses, modern work wear and casual ensembles in a spectrum of colors and silhouettes.
“I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative,” Sanya said.
Founded in 1991 by property developer K Raheja Corp, Shoppers Stop opened its first store in Andheri, Mumbai and has an omni-channel offering spanning over 800 recognized brands across 101 department stores in 51 cities. The Company also operates eight premium home concept stores, 142 specialty beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, and 25 Airport doors, occupying an area of 3.9m sq. ft.
