Sustainability has become a defining principle for leading kidswear brands, enabling them to stay ahead in the long run by aligning with conscious consumer values. Leading brands are focusing on eco-friendly materials, biodegradable packaging, and fair labor practices.
This article examines five kidswear brands that implement diverse strategies to uphold their sustainability commitments.
Jisora
- Jisora places a strong emphasis on sustainability in its kidswear collection by prioritising the use of eco-friendly and natural materials.
- Organic cotton, known for its softness and gentleness on sensitive skin, is a primary fabric, cultivated without harmful pesticides or synthetic fertilizers to ensure a reduced environmental impact.
- Natural, breathable fabrics are incorporated to enhance comfort for active children.
- Employs natural, low-impact dyes that are free of harsh chemicals, creating vibrant colours while minimising water pollution.
MI Arcus
- MI Arcus focuses on eco-friendly packaging to minimise its environmental footprint, emphasising the use of biodegradable materials and significantly reducing plastic usage, ensuring that any plastic utilised is biodegradable as well.
- Additionally, it incorporates Better Cotton Initiative (BCI) cotton, a globally recognised standard for sustainable cotton farming. This initiative promotes reduced environmental impact, improved working conditions for farmers, and responsible resource management, reflecting the brand’s dedication to fostering a positive and lasting impact on both people and the planet.
Nautinati
- The fabrics employed by Nautinati are cotton-based with 0% plastic and use azo-free dyes which are skin-friendly and rash-free.
- The brand uses recyclable plastics in the packaging.
- Nautinati’s Garment manufacturers follow fair labour practices.
Fayon Kids
- Fayon Kids emphasises a mindful approach to their creations, focusing on quality and longevity.
- The brand highlights its commitment to responsible sourcing and the use of high-quality materials to ensure durability, aiming to reduce the need for frequent replacements.
- While continuously exploring sustainable alternatives, their priority lies in crafting timeless designs intended to be cherished across seasons and even generations.
Neha Mehra
- Neha Mehra follows through with sustainability commitments by using paper bags made from bamboos.
- These bags are biodegradable and compostable.
