Supply chain management has become the backbone of success in the fashion industry. As consumer expectations soar, especially in the era of e-commerce, the ability to deliver products quickly, accurately, and efficiently has become a key differentiator for brands. According to recent research, India’s supply chain sector is projected to grow at a compound annual growth rate (CAGR) of 10.7% from 2022 to 2027, driven by technological advancements and increasing demand for transparency and efficiency. Globally, the fashion supply chain market is undergoing a similar transformation, with a strong focus on sustainability, automation, and real-time data analytics, helping brands navigate the complexities of modern retail.
In this landscape, several fashion brands are standing out for their innovative approaches to supply chain management. These brands are not only meeting the challenges head-on but are also setting new benchmarks for efficiency and customer satisfaction. Below, we explore how six leading fashion brands are leveraging technology to revolutionise their supply chains, ensuring they deliver on the promise of quality and speed.
- Ace Turtle
Ace Turtle is a tech-native retail company that drives transformation in the retail industry through its vertically integrated operations. The company manages iconic global brands like Lee®, Wrangler®, Toys”R”Us®, and Babies”R”Us® in India, leveraging technology to optimise its supply chain.
Ace Turtle’s proprietary omnichannel tech platform, Rubicon, provides a single view of inventory across all channels, ensuring real-time updates and optimal delivery for customer orders.
Amit Kriplani, Chief Technology Officer at Ace Turtle, elaborated, “Our proprietary omnichannel tech platform Rubicon provides a single view of inventory across all channels. This inventory can be allocated globally across all platforms or can be broken down channel-wise based on your requirements. Rubicon provides a data-based allocation engine to prescribe optimal delivery for your customer’s order. It also has an integrated ecosystem of multiple last-mile logistics partners and provides end-to-end tracking of your customer’s order from allocation to delivery through real-time updates.”
- Jisora
Founded in 2021 by siblings Kavya, Khushboo, Mehul, and Tushar from Jaipur, Jisora was born during the pandemic with a vision to provide comfortable yet stylish clothing that transitions effortlessly from home to work. The brand’s name, derived from their ancestral language meaning ‘satisfaction of the soul,’ reflects their commitment to creating fashion that empowers women.
Jisora has centered its supply chain management around its dedicated website, ensuring a seamless experience for its customers.
Kavya Sethi, Founder of Jisora, explained, “At Jisora, our dedicated website serves as the epicenter of our streamlined supply chain management. Leveraging advanced order processing and inventory management systems, we employ technology to seamlessly track and fulfill online orders. Real-time updates, automated logistics, and a sophisticated tracking system ensure optimal efficiency, allowing us to meet customer demands promptly and with precision.”
- Kalki
Kalki Fashion, established in 2007, embodies the vibrant spirit of Mumbai. The brand offers a mix of contemporary and ethnic Indian fashion, constantly innovating and evolving to meet the dynamic needs of its customers.
Kalki has implemented advanced inventory management systems to ensure real-time tracking and optimal stock levels.
Nishit Gupta, Director of Kalki, shared, “We employ advanced inventory management software to track stock levels in real-time, mitigating risks of over-selling or stockouts. Artificial intelligence algorithms aid in demand forecasting, and analysing historical data and market trends to ensure optimal inventory levels and prevent shortages. Automation is key in our order processing systems, handling confirmation, invoicing, and shipment notifications to enhance overall efficiency and reduce manual errors.”
- Kaveri
Kaveri Lalchand founded her brand in 2011 out of a personal need for stylish and accessible linen clothing. Today, Kaveri is recognised as India’s only all-linen clothing brand, known for its commitment to slow fashion and handmade designs.
Kaveri’s supply chain is powered by Shopify, which allows the brand to maintain a lean and efficient production line.
Kaveri Lalchand, Founder of Kaveri, explained, “Shopify, with its host of integrations and plugins, enables us to manage and optimize our supply chain for online orders—providing reports about trends in demand, inventory management, and measuring the availability of products across multiple warehouses and stores. This helps us maintain a lean production line that is demand-based, avoiding overproduction and delays.”
- Yoho
Yoho is a footwear brand that emerged from a chance meeting between Prateek Singhal and Ahmad at a shoe store in Kanpur. Their shared passion for providing truly comfortable footwear led to the creation of Yoho, a brand committed to using technology to enhance customer comfort.
Yoho has implemented a robust supply chain system that ensures a seamless customer experience across all channels.
Prateek Singhal, Co-Founder of Yoho, highlighted the importance of real-time inventory management: “Maintaining real-time inventory across channels is very important for a good customer experience. We work with a warehouse management software called Increff, which has a reliable ecosystem to facilitate multiple handshakes at our scale. Additionally, we have also built AI models for demand forecasting and supply chain triggers to ensure that we are never understocked or overstocked.”
These six brands exemplify how embracing advanced supply chain management practices can lead to greater efficiency, customer satisfaction, and overall business success. As the global and Indian fashion industries continue to evolve, the ability to manage supply chains with agility and precision will remain a critical factor for brands aiming to stay competitive. By investing in technology and innovation, these brands are not just keeping pace with industry changes—they are setting new standards for delivering quality fashion in today’s market.
