A recent study by Mintel indicates that 33% of Gen Z in India, aged 18-27, are opting for lifestyle changes, such as a healthy diet and proper sleep, over skincare products to manage their skin concerns. Pollution (48%), poor sleep (46%), and stress (46%) are identified as significant factors affecting their appearance, with 26% also acknowledging the impact of hormones on their skin.
Among those who reported skin issues, common concerns include acne (61%), dark circles or eye bags (31%), chapped skin (31%), and blackheads (24%). However, despite their interest in skincare, 23% of Gen Z struggle to select the right products, resulting in limited usage. The report highlights an opportunity for brands to guide this demographic towards holistic skincare regimens, particularly focusing on evening routines.
Morning routines remain a priority for Gen Z, with 79% spending at least 15 minutes on beauty and grooming activities at the start of their day. A notable trend towards evening and nighttime routines has also been observed, with 24% and 25% of Gen Z dedicating more than 15 minutes to these rituals, respectively.
For Gen Z women, appearance is crucial, with 76% considering it a key priority. They acknowledge the impact of inconsistent beauty routines on their appearance (25%) and believe in staying updated on beauty trends (27%). Despite this, their makeup usage remains limited, with 33% using it once a week, and only 21% applying it daily. Furthermore, 29% of Gen Z women emphasise the importance of beauty products reflecting their style.
Acne remains a significant concern for Gen Z men in India, with 55% reporting issues in the past year. However, 26% admitted to sporadic skincare product usage rather than maintaining a consistent routine. While anti-acne claims are becoming more common in men’s skincare products, they still trail behind other claims such as moisturising and brightening. The report suggests an opportunity for brands to offer tailored, affordable, and multifunctional anti-acne solutions for Gen Z men, particularly focusing on evening and night routines.
