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In Focus

Indian Apparel Market Review 2020-25: Affordability Takes Centre Stage

In its latest knowledge report, “Indian Apparel Market Review: Dynamics & Direction (2020–25)” Wazir Advisors highlighted a five-year review of India’s organised apparel landscape, showing...

ABLBL appoints Jaskaran Bir Singh as Business Head for Simon Carter

Aditya Birla Lifestyle Brands Limited has appointed Jaskaran Bir Singh as Business Head for Simon Carter, marking a strategic leadership appointment for the British...

Forever New appoints Shifali Singh as India Country Director; Dhruv Bogra moves to Advisory Role

Australian premium womenswear brand Forever New has appointed Shifali Singh as Country Director for India, marking a leadership transition as the brand strengthens its...

Senco Gold & Diamonds unveils new store in Kandi, Murshidabad

Senco Gold & Diamonds, one of India’s largest gold and diamond jewellery retail chains, has opened its 86th franchise store in Kandi, Murshidabad, further...

India’s Fashion Reset: Deloitte’s Praveen Govindu on the Rise of Fast & Affordable-Premium Fashion

The Indian fashion landscape has undergone a seismic shift, moving beyond mere utility to become a core pillar of personal identity. Fashion is projected to...

Fashion quick commerce startup Booon expands to Kolkata and Mumbai

Booon, a fast-growing player in fashion quick commerce, today announced the expansion of its hyper-speed delivery service launch in Kolkata and Mumbai, marking a...

Enamor launches experiential store in Ahmedabad at Phoenix Palladium Mall

Lingerie brand Enamor has expanded its offline retail footprint with the launch of a new exclusive brand outlet at Phoenix Palladium Mall in Ahmedabad. The move aligns with the...

Fashion Pro

Brand Strategy India: Cultural Resonance Becomes the New Competitive Edge

As India’s consumer landscape rapidly diversifies, cultural relevance is...

Indian Retail Goes Global: From Diaspora Retail to Real Global Retail Footprints

Mapping the movement of Indian fashion and lifestyle brands...

Leadership Moves

ABLBL appoints Jaskaran Bir Singh as Business Head for Simon Carter

Aditya Birla Lifestyle Brands Limited has appointed Jaskaran Bir...

Forever New appoints Shifali Singh as India Country Director; Dhruv Bogra moves to Advisory Role

Australian premium womenswear brand Forever New has appointed Shifali...
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IBoF Studio

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Must Read

American Eagle takes India’s denim story global with new campaign

American Eagle spotlights its denim heritage with the launch of its Great Jeans...

Tira onboards Ahaan Panday as brand ambassador, strengthens its ‘For Every You’ vision

Tira, Reliance Retail’s omnichannel beauty destination, today announced the launch of its new...

The LYCRA Company appoints RADCCO as new distributor in India

The LYCRA Company, a global leader in innovative and sustainable fiber solutions for...

Word of the Week

Sustainability

Research

Technology

Store Launch

Senco Gold & Diamonds unveils new store in Kandi, Murshidabad

Senco Gold & Diamonds, one of India’s largest gold and diamond jewellery retail chains, has opened its 86th franchise store in Kandi, Murshidabad, further...

Marketing

American Eagle takes India’s denim story global with new campaign

American Eagle spotlights its denim heritage with the launch of its Great Jeans for Everyone campaign in India, fronted by Bollywood stars Ananya Panday...

New Collection

Blissclub expands into menswear

Blissclub, an Indian movement-first apparel brand for...

Libas forays into fragrance market with debut perfume range

Libas, India’s leading ultrafast fashion brand, has...

Forever New unveils February collection ‘Moment to Bloom’

Forever New has launched its February 2026...

ARROW expands into womenswear

ARROW, from the house of Arvind Fashions,...

Sustainability

Aditya Birla Fashion ranked India’s #1 and World’s #3 most sustainable retailer

Aditya Birla Fashion continues to solidify its position as a global leader in sustainable business practices. In the latest S&P Global Corporate Sustainability Assessment...

Archroma introduces next-gen solutions for sustainable denim manufacturing

Specialty chemicals major Archroma made its debut at Denimsandjeans...

Allen Solly wins PETA India’s 2025 Vegan Fashion Award for best vegan handbags

Allen Solly, from the house of Aditya Birla Lifestyle...

Birla Cellulose and Circulose announce cooperation agreement to advance circular textiles

Birla Cellulose, a global leader in sustainable viscose fibre,...