In Focus

Myntra expands K-Beauty portfolio with the launch of Anua

Myntra Beauty has launched Anua, a Korean skincare brand, in India, adding to its portfolio of about 100 Korean beauty brands. The platform recently...

Lenskart debuts evolv in Mumbai, its first concept flagship store in India

Eyewear retailer Lenskart has unveiled Lenskart evolv, its first concept flagship store in India located at Worli, Mumbai. The company described the move as...

Latin Quarters at 20: The Long Game in Indian Womenswear

From its first store in Saket in 2006, Latin Quarters has built a Rs 118 crore womenswear business through organised-retail partnerships, selective own stores...

Chunmun opens its 18th store at Dwarka Expressway, plans four more showrooms

The multi-brand retail chain strengthens its presence with a 25,000 sq. ft. flagship-format store at Ocus Medley Mall, Sector 99, Dwarka Expressway… Leading multi-brand fashion...

Japanese streetwear label AAPE enters India with first store in Delhi

Japanese streetwear label AAPE BY A BATHING APE® is entering the Indian market with its first standalone store at Ambience Mall, Vasant Kunj, New...

R|Elan™ unveils new brand identity at Lakmē Fashion Week with HUEMN showcase

R|Elan™, the next-generation fabric brand from Reliance Industries Limited, joined forces with contemporary Indian fashion label HUEMN for a runway showcase at Lakmē Fashion...

Raymond Lifestyle names Sarita Crasto as Lead Brand Marketing – Colour Plus and Park Avenue

Raymond Lifestyle Limited has appointed Sarita Crasto as Lead Brand Marketing for its menswear brands Colour Plus and Park Avenue. She joins from Unilever,...

Fashion Pro

The New Blueprint for Fashion Franchising: Building Profitable and Scalable Retail Networks in India

India's fashion franchise landscape is shifting towards profitable, data-driven...

Vision 2030: Why India’s Aspiration Economy Will Redefine Occasionwear

As India moves towards 2030, the occasionwear market is...

Leadership Moves

Raymond Lifestyle names Sarita Crasto as Lead Brand Marketing – Colour Plus and Park Avenue

Raymond Lifestyle Limited has appointed Sarita Crasto as Lead...

Crocs India names Tanveer Kaur as Business Development Lead – Pan India

Footwear brand Crocs India has appointed Tanveer Kaur as...
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IBoF Studio

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Must Read

Liva’s Tag Check Kiya Kya? campaign urges shoppers to check fabric labels

Liva, the premium fluid and natural fabric brand from Birla Cellulose, has launched...

Aurelia taps Ananya Panday as chief stylist for festive campaign

Women’s ethnicwear brand Aurelia, part of Aditya Birla Fashion and Retail Ltd (ABFRL),...

Lenskart launches music-inspired Shunya collection, debuts Lenskart Live concert series

Eyewear retailer Lenskart on Wednesday launched Shunya, a 37-style collection of eyeglasses and...

Leaders' Lens

Sustainability

Research

Technology

Store Launch

Lenskart debuts evolv in Mumbai, its first concept flagship store in India

Eyewear retailer Lenskart has unveiled Lenskart evolv, its first concept flagship store in India located at Worli, Mumbai. The company described the move as...

Marketing

Liva’s Tag Check Kiya Kya? campaign urges shoppers to check fabric labels

Liva, the premium fluid and natural fabric brand from Birla Cellulose, has launched a new consumer awareness campaign, ‘Tag Check Kiya Kya?’, urging shoppers...

New Collection

H&M partners with designer Elie Saab to launch red-carpet-inspired collection

H&M has named Lebanese couturier Elie Saab...

Knya expands into footwear, launches clogs built for medical professionals

Medical lifestyle brand Knya has entered the...

Rosso Brunello expands beyond footwear with new Leather Essentials collection

Rosso Brunello has expanded its leather expertise...

Mi Arcus partners with Papa Don’t Preach to launch festive kidswear line

Indian kidswear brand Mi Arcus has partnered...

Sustainability

The Bear House launches Bear Neo, a denim line that uses 90% less water

D2C menswear brand The Bear House is challenging the conventional way denim is made with the launch of Bear Neo, a new-generation denim collection...