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In Focus

Building Beyond Celebrity: Ranbir Kapoor’s ARKS bets on experience & brand credibility

In less than a year since its debut, ARKS - the lifestyle label co-founded by actor Ranbir Kapoor and helmed by Abhinav Verma (Co-Founder...

Grand Seiko opens its largest shop-in-shop in India at Exclusive Lines, Kolkata

Grand Seiko, the Japanese luxury watchmaker synonymous with artisanal precision and refined design, has opened its largest shop-in-shop (SIS) in India at Exclusive Lines,...

VIRGIO expands retail footprint with 5 new stores across India

VIRGIO, India’s rising trend-led sustainable fashion brand, is accelerating its offline expansion with the opening of five new stores across key retail hubs in...

Decathlon opens 60,000 sq. ft. flagship store in Bengaluru’s Whitefield

Decathlon, one of the world’s leading multi-sports brands, today unveiled its revamped flagship store in Whitefield, a future-ready, holistic sport ecosystem designed to transform...

Metro Brands unveils debut Foot Locker store in Bangalore

Foot Locker, a global leader in sneaker culture known for its curated selection of top brands and strong community focus, is expanding its footprint...

Ramprasad Sridharan joins PUMA India as Managing Director

PUMA India has appointed former Benetton India Managing Director & CEO Ramprasad Sridharan as its new Managing Director. The appointment follows the exit of...

Winter 2025: The season of restorative wardrobes & intelligent craft

Winter 2025 is shaping up to be a season driven by a single guiding principle: restoration—of comfort, of craft, and of individuality. Over the...

Fashion Pro

Beyond the Basics: Inside the Transformation of India’s $20 Billion Innerwear Industry

The Indian innerwear retail experience has undergone a revolution....

India’s Winterwear Market 2025: Navigating climate volatility & shifting global trade

The Indian winterwear market, a segment long defined by...

Leadership Moves

Ramprasad Sridharan joins PUMA India as Managing Director

PUMA India has appointed former Benetton India Managing Director...

Beauty-tech startup Kult appoints Parag Gupta as Chief Financial Officer

Kult, India's new-age AI and personalisation platform, today announced...
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IBoF Studio

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Must Read

Spykar launches on Knot Now, brings 60-minute delivery to Mumbai & Thane

Spykar, one of India’s leading homegrown denim and fashion brands, has announced its...

Jockey rolls out new campaign ‘Take It Outside’ with premium winter collection

Page Industries, the exclusive licensee of Jockey in India, has launched its new...

Innisfree & Laneige join Tira’s Korean Beauty Festival in Mumbai

Global K-beauty leaders Innisfree and Laneige are set to participate in the upcoming...

Word of the Week

Sustainability

Research

Technology

Store Launch

Grand Seiko opens its largest shop-in-shop in India at Exclusive Lines, Kolkata

Grand Seiko, the Japanese luxury watchmaker synonymous with artisanal precision and refined design, has opened its largest shop-in-shop (SIS) in India at Exclusive Lines,...

Marketing

Jockey rolls out new campaign ‘Take It Outside’ with premium winter collection

Page Industries, the exclusive licensee of Jockey in India, has launched its new athleisure campaign, Take It Outside, introducing a premium winter collection designed...

New Collection

Senco Gold & Diamonds unveils new wedding collection

Senco Gold & Diamonds has unveiled its...

Louis Stitch launches new winter boots collection for women

Louis Stitch has unveiled its new Winter...

Go Colors partners with creator Prajakta Koli for new collection

Women’s bottomwear leader Go Colors has unveiled...

Converse launches the All Star Classic Trainer Suede in India

Converse has rolled out the All Star...

Sustainability

Birla Cellulose reaffirms its green leadership with sixth Dark Green Shirt win from Canopy

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group, has once again demonstrated its leadership in sustainable sourcing and forest conservation by...

RSWM partners with Adani Energy to power 70% of operations with renewable energy

RSWM Ltd, one of India’s leading textile manufacturers and...

India advances in sustainable MMCF supply chains; Aditya Birla in top 3 globally

As global textile supply chains move toward low-carbon and...

Birla Cellulose launches Liva Reviva™ M, India’s first mechanically recycled cellulosic fibre

In a landmark move that could redefine fashion’s environmental...